January 2026

Pet wellness has entered a new era. Pet parents today expect the same level of science, transparency, and performance from pet supplements that they demand for themselves. As we move into 2026, one ingredient category is quickly gaining momentum in digestive and immune health formulations for pets: postbiotics. Once overshadowed by probiotics, postbiotics are now […]

Clean Label Isn’t Enough—Regeneration Is the Future Sustainability in supplements is evolving from “no artificial ingredients” to planet-positive sourcing practices. Brands are now building portfolios around regenerative agriculture, carbon-negative farming, and zero-waste extractions—helping the planet while building deeper trust with eco-conscious consumers. From upcycled fruit bioflavonoids to seaweed-based minerals, brands that align with sustainability values

From Multivitamins to Modularity: The New Supplement Stack Era Today’s consumers expect more than a catch-all capsule. They want customized supplement stacks built around their unique health goals—whether it’s sleep, immunity, metabolism, or mood. These condition-specific substacks are easier to understand, more effective to track, and feel more personalized. This shift is redefining how brands

Adaptogens Are Growing Up—And Out Once seen only as stress relievers, adaptogens are entering a new era of application. These botanical powerhouses now serve as resilience tools—supporting not just calm, but energy, immune strength, metabolic balance, and hormonal regulation. Consumers no longer want “chill pills.” They want whole-body balance—and adaptogens are uniquely positioned to deliver