Pet wellness has entered a new era. Pet parents today expect the same level of science, transparency, and performance from pet supplements that they demand

Clean Label Isn’t Enough—Regeneration Is the Future Sustainability in supplements is evolving from “no artificial ingredients” to planet-positive sourcing practices. Brands are now building portfolios

From Multivitamins to Modularity: The New Supplement Stack Era Today’s consumers expect more than a catch-all capsule. They want customized supplement stacks built around their

Adaptogens Are Growing Up—And Out Once seen only as stress relievers, adaptogens are entering a new era of application. These botanical powerhouses now serve as

What Are Postbiotics—and Why Are They Disrupting the Gut Health Market? Postbiotics are bioactive compounds produced during the fermentation process of probiotics. Unlike probiotics, they

The Wellness Stack is Getting Smarter As health tracking becomes part of daily life, supplements are evolving alongside it. From Oura rings to continuous glucose

Why L-Lysine Deserves a Spot in Your Immunity Line L-Lysine has long been recognized as a powerful antiviral amino acid, known primarily for helping manage

The future of protein is green. With global consumers seeking sustainable, allergen-friendly, and clean-label nutrition, plant-based proteins have rapidly moved from niche to mainstream. From

The cognitive wellness category is undergoing explosive growth—and brands are racing to meet demand from consumers seeking focus, clarity, stress resilience, and mental energy in