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What Are Postbiotics—and Why Are They Disrupting the Gut Health Market? Postbiotics are bioactive compounds produced during the fermentation process of probiotics. Unlike probiotics, they don’t require refrigeration, don’t need to survive the digestive tract, and are incredibly stable, making them ideal for shelf-stable, compliant supplements. Consumers are increasingly aware of microbiome health, but many […]

The Wellness Stack is Getting Smarter As health tracking becomes part of daily life, supplements are evolving alongside it. From Oura rings to continuous glucose monitors (CGMs) and apps like MyFitnessPal, consumers are now expecting their supplements to work in sync with their devices. That means a shift from one-size-fits-all pills to data-driven formulations that

Why L-Lysine Deserves a Spot in Your Immunity Line L-Lysine has long been recognized as a powerful antiviral amino acid, known primarily for helping manage herpes simplex virus (HSV-1) outbreaks. But today, as immune health becomes more personalized, L-Lysine is gaining traction as a trusted daily immune resilience booster. Pharmacenter helps brands formulate L-Lysine into

The future of protein is green. With global consumers seeking sustainable, allergen-friendly, and clean-label nutrition, plant-based proteins have rapidly moved from niche to mainstream. From pea protein and rice protein to hemp and algae-based sources, plant-powered products are now a top priority for both retailers and wellness-focused consumers. At Pharmacenter, we help brands meet this

The cognitive wellness category is undergoing explosive growth—and brands are racing to meet demand from consumers seeking focus, clarity, stress resilience, and mental energy in their daily routines. From remote workers and entrepreneurs to students, gamers, and aging adults, brain health has become a must-have in the supplement aisle. At Pharmacenter, we help brands develop

The clean-label movement has officially graduated from trend to transformation. And with RFK Jr.’s “Make America Healthy Again” (MAHA) initiative gaining traction and global tariff shifts putting pressure on ingredient sourcing, the nutraceutical landscape is being redefined in real-time. Brands that once prioritized convenience or low-cost sourcing are now being forced to rethink everything—from formulation

The future of women’s health is here—and it’s more comprehensive than ever. As consumer demand shifts from generic PMS support to targeted, life-stage wellness, brands are racing to meet the needs of women navigating fertility challenges, UTI recurrence, and menopause symptoms. Once underserved, these categories are now driving innovation in the nutraceutical space, supported by

The hydration supplement category is no longer a niche—it’s a mainstream, high-growth segment driven by consumer demand for functional wellness, immunity support, and clinical credibility. With brands leading the charge, the space for electrolyte-rich, sugar-free, and benefit-stacked hydration blends has never been more competitive—or more promising. At Pharmacenter, we help brands develop clinically backed hydration

The New Pillar of Wellness: Mental Health In the wake of a global pandemic, rising economic anxiety, and lifestyle shifts, consumers are experiencing stress at unprecedented levels. The result? A dramatic surge in demand for mood, sleep, and cognitive health supplements. Mental wellness is no longer an afterthought—it’s a daily health priority. And for forward-thinking

With the U.S. Health and Human Services Secretary Robert F. Kennedy Jr. calling for reform—and possible elimination—of the self-affirmed GRAS (Generally Recognized As Safe) pathway, nutraceutical brands are at a regulatory crossroads. For decades, self-GRAS served as a viable route for bringing novel ingredients to market. But today, the future of this process is in