The clean-label movement has officially graduated from trend to transformation. And with RFK Jr.’s “Make America Healthy Again” (MAHA) initiative gaining traction and global tariff shifts putting pressure on ingredient sourcing, the nutraceutical landscape is being redefined in real-time.
Brands that once prioritized convenience or low-cost sourcing are now being forced to rethink everything—from formulation strategy and excipient choices to transparency, traceability, and tariff resilience. In this new era, success belongs to those who act fast and formulate smart.
At Pharmacenter, we help brands navigate this shift with clean-label innovation backed by science, compliance, and strategic sourcing.
Ingredients Facing Rising Scrutiny Under MAHA & Tariff Pressure
Today’s regulatory environment is zeroing in on several common—but increasingly problematic—ingredients. Here are the categories being most impacted:
- 📸 Artificial Colors (Red 40, Yellow 5, Titanium Dioxide)
Heavily targeted by MAHA-backed policies and consumer watchdog groups. - 📸 Synthetic Preservatives & Binders
A growing red flag for both consumers and legislators; brands are expected to clean up inactive ingredient lists. - 📸 Imported Botanicals with Unknown Origins
Vulnerable to tariff volatility and lacking traceability—posing cost and compliance risk. - 📸 Sweeteners (Aspartame, Sucralose, Saccharin)
Increasingly scrutinized for long-term health impact and label transparency. - 📸 Synthetic Nutrients
Often require extra justification as demand grows for naturally derived alternatives. - 📸 Non-disclosed “Proprietary Blends”
Transparency is king—hidden blends are under pressure from regulators and retailers alike.
Dosage Form Capabilities to Highlight
Clean label starts at the core. Pharmacenter offers dosage forms designed for transparency, compliance, and premium positioning:
- Tablets & Capsules
Featuring natural excipients, minimal binders, and clean-release coatings. - Functional Gummies
Formulated with fruit-based flavors, natural colors, and no artificial sweeteners. - Softgels
Ideal for oil-based actives and botanical blends needing clean-label delivery and high bioavailability.
Packaging Capabilities to Highlight
Your clean-label promise should extend beyond ingredients—packaging matters more than ever. Pharmacenter offers flexible, premium formats to reinforce transparency:
✅ Pouches – Great for visible ingredients and daily-dose formats
✅ Blisters – Precision dosing with tamper-evident, compliance-ready design
✅ Sachets/Packets – Excellent for DTC programs or sample-driven marketing
✅ Bottles – Available with recyclable, BPA-free, or compostable options
✅ Sachets/Packets – Ideal for DTC or on-the-go
✅ Secondary Retail Packaging – Built to signal natural, trustworthy, and elevated positioning.
Let’s Win the Clean-Label War—Together
Regulation is tightening. Tariffs are shifting. Consumers are demanding more from what they ingest. The brands that will lead are already adapting—with smarter sourcing, cleaner labels, and greater transparency.
Pharmacenter is your formulation-forward partner, ready to guide you through reformulation, ingredient swaps, and next-gen product development that thrives in a MAHA world.