The Wellness Stack is Getting Smarter As health tracking becomes part of daily life, supplements are evolving alongside it. From Oura rings to continuous glucose

Why L-Lysine Deserves a Spot in Your Immunity Line L-Lysine has long been recognized as a powerful antiviral amino acid, known primarily for helping manage

The future of protein is green. With global consumers seeking sustainable, allergen-friendly, and clean-label nutrition, plant-based proteins have rapidly moved from niche to mainstream. From

The cognitive wellness category is undergoing explosive growth—and brands are racing to meet demand from consumers seeking focus, clarity, stress resilience, and mental energy in

The clean-label movement has officially graduated from trend to transformation. And with RFK Jr.’s “Make America Healthy Again” (MAHA) initiative gaining traction and global tariff

The future of women’s health is here—and it’s more comprehensive than ever. As consumer demand shifts from generic PMS support to targeted, life-stage wellness, brands

The hydration supplement category is no longer a niche—it’s a mainstream, high-growth segment driven by consumer demand for functional wellness, immunity support, and clinical credibility.

The New Pillar of Wellness: Mental Health In the wake of a global pandemic, rising economic anxiety, and lifestyle shifts, consumers are experiencing stress at

With the U.S. Health and Human Services Secretary Robert F. Kennedy Jr. calling for reform—and possible elimination—of the self-affirmed GRAS (Generally Recognized As Safe) pathway,